News

Is White Gold Really Gold?

"Is white gold really gold?" is a commonquestion we hear almost daily in our office,and a very understandable one. With showslike Gold Rush, Bering Sea Gold, Yukon Gold,and many others on the ole' tube, peoplehave...

How To Calculate Pure Gold Content Percentage

You know your gold jewelry is 14k, or 10k, or one of the other many popular karat weights that exist, but what does it all mean? You might have heard...

😳 Giant 910 Carat Diamond Found In Lesotho

The fifth largest known diamond in the world was recently unearthed by workers in Lesotho's Letšeng mine. At 910 carats the rough stone weighs 182 grams, or roughly 0.4 pounds,...

Best Valentines Jewelry Gifts Under $500

GIFT YOUR LOVED ONES WITH JEWELRY UNDER $500   From ever-popular classics to an attractive array of on-trend looks It's pretty easy to walk into any jewelry store on Valentine's...

The Truth About Chocolate Diamonds and Why You ...

BROWN DIAMONDS - THE TRUTH AND HISTORY   With the holiday season of 2017 over and Valentines 2018 fast approaching you might have noticed an influx in advertisements for Chocolate...

HOW TO BUY A DIAMOND

Buying a diamond can be murky waters to wade through for the inexperienced, just like buying a car for the first time.  There is a large amount of valuable information...